FAGERHULT UK
MOLTON BROWN
- Year: 2019
- Collaborators: LTS
- Design: Dalziel & Pow
- Photo: Dusan Kacan
Established in 1971, Molton Brown have built and illustrious reputation as London’s fragrance experts.
Fagerhult worked in collaboration with design agency Dalziel & Pow and the new store concept team at Molton Brown to develop the lighting design for this concept store. We were tasked to create a lighting scheme that enhanced the overall ‘Curious by Nature’ design concept, imagined by Dalziel & Pow, that reimagined the brand’s store experience.
The idea was to create a warmly lit sanctuary where one can discover, immerse themselves in and experience the brand. By transforming stores into sensorial destinations customers are invited to discover Molton Brown’s scents from the moment they step into store. The lighting design enhances the interior design concept by complementing the mix of materials, producing a sense of retail theatre.